La Sirène, Coolship

Beers born from the wild — The ‘Coolship Collection’ is a range of 100% spontaneously fermented wild ales, oak-aged with native wild yeast for 1 to 3 years. The label designs needed a more paired-back aesthetic, compared to their geometrically embellished relative beers (the LS Cans), enabling the Coolships to speak to a slightly different beer connoisseur.

Project Details

Services

  • Brand Identity
  • Packaging
  • Print and Digital Collateral
  • Photography

Collaborators

  • Eva Nikias
  • Costa Nikias

A numerical system was developed and prominently featured on each label, giving the buyer a clear indication of the age of the wild ale’s fermentation period.

Copper foiled details acted as a connecting thread across all labels within the range. A subtle textured and water resistant paper stock was selected to provide not only a premium tactility but durability as well.